Tiger Wild Aid

WildAid wants you to get emoji-nal about the wildlife trade


Today is World Wildlife Day, and WildAid is highlighting poaching of endangered species for ‘products’ such as elephant tusks, rhino horns, shark fins, tiger parts and the casques of helmeted hornbills.

The simple social-media campaign by BBDO Bangkok makes the point quite eloquently in both English and Thai. Does destruction of endangered species make you mad enough to use the red-faced anger emoji? Or maybe to do something more?

The ads will be launched through WildAid’s platforms in the US, Hong Kong and Thailand.

The full article was published by Campaign Asia on March 3, 2021.