Kaziranga Scores Low As Brand Tiger Reserve.
Kaziranga National park, the abode of one-horned rhinos and a tourist hotspot, is still not a “brand” tiger reserve, says a study carried out by the Indian Institute of Forest Management.
The study on the brand equity of six tiger reserves — Corbett, Ranthambore, Kanha, Sundarbans, Periyar and Kaziranga — found Kaziranga to score the lowest. Brand equity is the value of a brand, assessed on its high brand loyalty, name awareness, perceived quality and strong brand associations.
The NTCA released a report that the by floodings devastated Kaziranga National Park is scoring low as a tiger brand – related to five other tiger reserves.