French brand Lacoste has teamed up with IUCN’s SOS (Save Our Species) – a nature conservation charity – for a limited-edition collection of polo t-shirts. The tees have logos of endangered animal species instead of the green crocodile, and were launched on the runway during the brand’s show at last year’s Paris Fashion Week.
The species are The California condor, the saola, the Sumatran tiger, the Anegada ground iguana, the vaquita, the Burmese roofed turtle, the northern sportive lemur, the Javan rhino, the Cao-Vit gibbon, and the kakapo.
“For the endangered species of this world, the crocodile abandons its ancestral place,” say Lacoste, who had previously never changed their green croc since its debut 85 years ago. The globally recognized logo was designed as an homage to the brand’s founder René Lacoste, who was dubbed “The Crocodile” because of how he dealt with his opponents on the tennis court.